Designing for the User
Description
When Samsung realized older customers were ignoring many of the features on their cell phones, they commissioned inclusive design specialists to find out why. Observing that older adults in focus groups were looking to the box for instructions, the specialists came up with an innovative, book-style package for the phones that doubled as a how-to guide. In this program viewers learn how observation, research data, and a feedback development cycle are brought into play to ensure that products meet the needs of the people using them. The video also profiles a bicycle that had been marketed to children but built for adult proportions; after the design flaws were addressed, the bikes were safer and easier for kids to ride.
Runtime
25 min
Series
Subjects
- Branding (Marketing) (220)
- Consumer behavior (119)
- Science (827)
- Mechanical engineering (172)
- Engineering (340)
- Operations research (43)
Genre
Date of Publication
[2011], c2011
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=44499
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