Neuromarketing. Consumers Under the Influence
Description
Questionnaires and focus groups have long formed the bedrock of marketing studies, but a new, high-tech approach may soon make them obsolete. This program looks at the revolutionary science of neuromarketing, which avoids the gray areas of consumer uncertainty and instead targets the gray matter in which an individual's real and measurable decisions occur. Shot in an absorbing style that attends to both psychology and business issues, the film shows how neuroscience technologies can determine how the brain reacts to a specific product. The program also features commentary from several experts - Dr. Gemma Calvert, an Oxford-trained psychologist specializing in the commercial application of brain imaging methods; Dr. A. K. Pradeep, CEO of NeuroFocus; Olivier Oullier, associate professor of neuroscience at the University of Provence Aix-Marseille; and others. Contains mature themes and explicit imagery.
Runtime
52 min
Subjects
- Marketing (459)
- Psychobiology (216)
- Consumer behavior (119)
- Brain (487)
- Business ethics (382)
- Science (827)
- Technology (1161)
- Business law (30)
- Neuropsychology (158)
- Psychology, Industrial (35)
- Robotics (86)
- Automation (22)
- Psychology, Applied (97)
Genre
Date of Publication
[2011], c2009
Database
Films on Demand
Direct Link
Similar Films
The Kindness of Strangers. Altruism and Human Nature
Discovering the Human Brain
Broken Brains
Ecological Intelligence
Brain and nervous system. Your information superhighway
Nice guys finish first. Game theory and the quest for mutual cooperation
Depth Perception of Light- and Dark-reared Kittens
Sensitive, The Untold Story
TEDTalks
Episode 3, Healing From Within (Healing and the Mind)
Switch on. Service
Fantasy and Reality
Food on the Brain, Episode 11
Can You Fix a Brain Like Mine