The Business of Education

Description

Branding, quality control, overseas expansion-these concepts are no longer limited to the business world. Schools, colleges, and universities are under increasing pressure to operate like international companies, adopting corporate business models and intensely pursuing "customers" in the global marketplace. Filmed in the United Kingdom, China, India, and Malaysia, this program examines the rapidly developing education "industry" in both the West and the developing world. Instructors and administrators from well-established British schools like Newcastle University and Dulwich College explain why they are opening large, state-of-the-art campuses in Asia, while young scholars and borderless education experts help viewers understand why "exchange student" is an evolving concept.

Runtime

24 min

Subjects

Genre

Date of Publication

[2010], c2010

Database

Films on Demand

Direct Link

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