The Image Makers
Description
The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and actually coined the term "public relations"-about the science of "the engineering of consent." Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels.
Runtime
52 min
Series
Subjects
- Advertising (278)
- Mass media and culture (147)
- Art (784)
- Mass media (887)
- Communication in marketing (54)
- World War, 1939-1945 (1652)
- Public relations (98)
Geography
Genre
Date of Publication
[2010], c1984
Database
Films on Demand
Direct Link
Similar Films
10 Mistakes in Marketing
Money programme. Coke's water bomb
Oil heat commercial
Prelinger Archives. The Relaxed Wife
Summer
The Radical Gardener
Top 5 Marketing Tips to Increase Sales
American Express commercial featuring Mel Blanc
A Conversation With Liz Taylor. Conversations with Giants
Elements of style. Men of style. Volume 3, Episode 9
A Conversation With Josh Dean. Conversations with Giants
Act Like a Cat
Candy Ads
The Ikea Lamp
Expansion