Global Car. Who Really Builds the American Automobile?
Description
Once a shining example of national ingenuity and prowess, the American car is now assembled through a constantly shifting global process. This program presents the fascinating story of where in the world a quintessentially American product is actually built. Focusing on the Dodge Ram pickup and tracing the origins of its components, the film paints a portrait of the global economy-a collage, as it were, representing hundreds of independently manufactured parts circulating through forty different countries. Highlighting the supply chain that produces radiator caps, the film travels from India to Tennessee to England to Dusseldorf as managers and workers in each location explain their roles in the system.
Runtime
55 min
Subjects
- Production management (42)
- International business enterprises (261)
- International economic relations (341)
- Operations research (43)
Genre
Date of Publication
[2010], c2009
Database
Films on Demand
Direct Link
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