General Motors. From dream to downfall

Description

Comparisons between General Motors and the Titanic are unfortunate, but inevitable. Confusing luxury with reliability, favoring a bloated status quo over true innovation, and ignoring a host of danger signals, GM finally fell victim to its own errors. This ABC News program studies the economic icebergs that sent the company into bankruptcy-as well as the technological life rafts that could, if properly utilized, save it from oblivion. Outlining the crippled juggernaut's glory days and its entry into troubled waters during the 1970s and '80s, the video documents plant closings, the 2008 auto industry bailout, and GM's struggle to produce viable electric and hybrid vehicles. Guests include Why GM Matters author William Holstein, former Presidential car czar Steve Rattner, and former General Motors CEO Fritz Henderson.

Runtime

41 min

Subjects

Genre

Date of Publication

[2010], c2009

Database

Films on Demand

Direct Link

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