The Business Plan
Description
This program spotlights two very different small-business owners-a physical therapist and a performance artist-who have something very important in common: a business plan. Over the course of the video, Peter Dolan and Neda Rahmani talk about the key components of a business plan: the executive summary and overview, the operations plan, the marketing plan, and the financial plan. Expert commentary is provided by Nicole Donegan, a business growth adviser with 20 years' experience in B2B and professional services marketing.
Runtime
27 min
Subjects
Genre
Date of Publication
[2010], c2009
Database
Films on Demand
Direct Link
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