Rethinking the advertising game

Description

Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "first" in the growth of the company-the moment Rethink signs its first clients, hires its first employees, creates its first television campaign, and launches a product with its own name on the label. Viewers will indeed rethink the ad game as this upstart agency's self-named beer is bottled and sold-part of an unusual strategy for a brewery that has hired them. Will Rethink's risk produce results?

Runtime

20 min

Subjects

Genre

Date of Publication

[2007], c2005

Database

Films on Demand

Direct Link

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