Raging bull. Red Bull energy drink controversy

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Red Bull is a study in apparent contradictions: Containing a jolt of caffeine and sugar, it's promoted as a natural health product. Bearing a label that it not be drunk by children or mixed with alcohol, it's sold in convenience stores and bars. And although enjoyed as a refreshing pick-me-up while dancing or playing sports, it can increase dehydration to dangerous levels. Focusing on Red Bull's rollout in Canada, this program looks at a beverage sensation that is winning fans and raising concerns around the world. Hard questions receive guarded answers in this health report that is part inquiry, part expose. Also a valuable business case study on how to penetrate resistant markets-or, perhaps, how not to.