Buying into sexy. Sexing up of tweens
Description
Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with both concerned and clueless parents-as well as a behind-the-scenes look at the corporate decision-making which so profoundly impacts tween culture-are also included. Frank conversations with Candie's CEO Neil Cole and a hard look at MuchMusic programming practices enhance this urgently needed social analysis.
Runtime
26 min
Subjects
- Advertising (278)
- Sex in advertising (4)
- Preteens (8)
- Advertising and children (3)
- Self-perception (14)
- Social influence (73)
- Children and sex (1)
Genre
Date of Publication
[2007], c2005
Database
Films on Demand
Direct Link
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