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Description
Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks the British company's progress over one month as lucrative deals are done, a new version of Sign-Up.to software is rolled out, and a two-pronged sales goal-15 percent growth in revenue, 33 percent growth in clients-is achieved.
Runtime
25 min
Series
Subjects
- Branding (Marketing) (220)
- Logistics (25)
- Marketing (459)
- Business enterprises (436)
- Business logistics (32)
- Computers (139)
- Entrepreneurship (1731)
- Small business (140)
- International business enterprises (261)
- Electronic commerce (175)
Genre
Date of Publication
[2007], c2005
Database
Films on Demand
Direct Link
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