Bottled up. Repackaging the brand
Description
The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists the help of a renowned package-design guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle's label.
Runtime
25 min
Series
Subjects
- Branding (Marketing) (220)
- Marketing (459)
- Commercial art (35)
- Graphic arts (79)
- Computer graphics (96)
- Management (2363)
- Design (87)
Genre
Date of Publication
[2007], c2005
Database
Films on Demand
Direct Link
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