Louis Schweitzer. Chairman of Renault
Description
Nephew of the famous theologian Dr. Albert Schweitzer and head of one of the world's most innovative automobile companies, Louis Schweitzer devised a visionary strategy for revitalizing Renault in the early 1990s. In this interview, he discusses his tenure as CEO, his beliefs about the economic resilience of Europe, and the political and cultural complexities of the evolving EEU. In addition, he explores Renault's challenges as a major stakeholder in Nissan and as a principal player in the eastern European auto industry. His enthusiasm for Dacia's "5,000-euro car" concept highlights the importance of developing a reliable model for economically challenged consumers.
Runtime
43 min
Series
- The Business Collection (8)
- South-Western Introduction to Business DOD Collection (50) (38)
- The Ultimate Media Librarian Collection (44)
- CEO Stories: In Their Own Words (4)
Subjects
Contributor
Genre
Date of Publication
[2006], c2005
Database
Films on Demand
Direct Link
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