Luciano Benetton. Image maker
Description
Starting with a bicycle, his sister's knitting, and additional help from his two brothers, Luciano Benetton built one of the world's most successful clothing companies. In this interview, the dominant personality behind the Benetton brand recounts his early years, his activities on the political and social landscape, and the innovative ways in which his company has communicated its image. Benetton's involvement with the World Food Organization and his support of La Fabbrica-a creative workshop and community established to support the arts-form a clear picture of his perspective on the role of the corporation in an increasingly uncertain world.
Runtime
42 min
Series
- The Business Collection (8)
- The Ultimate Media Librarian Collection (44)
- CEO Stories: In Their Own Words (4)
Subjects
Contributor
Genre
Date of Publication
[2006], c2005
Database
Films on Demand
Direct Link
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