Coke's water bomb. Dasani Fiasco

Description

On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain-first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market.

Runtime

29 min

Series

Subjects

Genre

Date of Publication

[2006], c2004

Database

Films on Demand

Direct Link

Similar Films

Redefining success
1970 and beyond. Mao is not dead
Brain sex
Marketing a car. Business marketing case study
Louis Schweitzer. Chairman of Renault
King of the infomercial. A. J. Kubani
IT Networks
Writing for different genres
Modern Marvels. Mega Stores
Finding Your Customers. Marketing and Advertising Your Business
Selling Australia. Branding a country
Clio gold plus. Best of 2002
Ratan Tata Shares Anecdotes About Coming To The US And Cornell
Toyland. Case Studies in Creative Entrepreneurship
Business Planning