Ryanair. Revolutionizing the airline industry
Description
In a time of continual crisis for the airline industry, this program is a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. CEO Michael O'Leary, inspired by Southwest Airlines, cites cost-cutting-dirt-cheap fares, low-budget advertising, direct booking, short turnaround times, and flights only to secondary airports, plus an incredibly deep discount from supplier Boeing-and ancillary revenues as key factors in Ryanair's success. But is it all upside? The program also considers the legality of discounted landing charges from which O'Leary's company benefits and questions its caveat emptor approach to customer service.
Runtime
30 min
Subjects
Genre
Date of Publication
[2006], c2003
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=33715
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