When fashion is the message. Marketing an image
Description
In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry's high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Dusseldorf; and a photo shoot in Berlin with renowned photographer Albert Watson. Branding, the use of supermodels to boost international appeal, and the drawing power of celebrity endorsements and sponsorships are also addressed. A Deutsche Welle Production.
Runtime
26 min
Series
Subjects
- Marketing (459)
- Clothing and dress (87)
- Selling (60)
- Merchandising (11)
- Fashion design (1908)
- Service industries (22)
- Retail trade (126)
- Wholesale trade (30)
Genre
Date of Publication
[2005], c2000
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=30430
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