The Fashion fair. Buyers and sellers under one roof
Description
CPD is one of the leading fashion fairs worldwide, and Manfred Kronen is its owner. To him, fashion equals emotion, so he never fails to market them together at his huge exhibition hall in Dusseldorf. This program features Kronen and the CPD staff in action, tracking them from final arrangements through the events of opening day, including a Toni Gard fashion show and a photo shoot for German Vogue. In addition, the program travels to Shanghai, where trendy undergarments and outerwear are the order of the day as Kronen builds bridges of understanding and commerce to emerging Asian markets. A Deutsche Welle Production.
Runtime
26 min
Series
Subjects
- Marketing (459)
- Clothing and dress (87)
- Selling (60)
- Merchandising (11)
- Fashion design (1908)
- Service industries (22)
- Retail trade (126)
- Wholesale trade (30)
Genre
Date of Publication
[2005], c1999
Database
Films on Demand
Direct Link
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