International branding in the 21st century
Description
Although America still holds the lead when it comes to e-commerce, Europe is catching up-fast. Filmed at the London Business School, this program brings together Jim Rose, CEO of QXL.com, the UK's Euro-centric answer to eBay, and Kevin Roberts, CEO of advertising giant Saatchi & Saatchi. Topics of discussion focus on the CEO and corporate culture, international branding, and old versus new media. In addition, MBA students and faculty ask questions about retaining online customer loyalty, managing merger risk, and stimulating employee commitment.
Runtime
57 min
Series
Subjects
Genre
Date of Publication
[2005], c2000
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=30237
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