Innovation Has Its Own Revolution
Description
To go fast and spend less, companies are reinventing the ways they innovate. To discover these new trends, we visit Procter & Gamble’s headquarters in Cincinnati, Ohio. This consumer goods giant is one of the pioneers of open innovation, a global trend that is disrupting the classical codes of innovation. From there we head to Nairobi, Kenya, to try to understand how a small phone service provider has managed to create a money-transfer system using mobile phones. This achievement is a spectacular example of frugal innovation: how to do more with less—a method that is increasingly influencing global managers.
Runtime
21 min 24 sec
Series
Subjects
- Marketing (459)
- Consumer behavior (119)
- Technological innovations (514)
- Business (3110)
- Business education (403)
- Economics (3707)
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=150145
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