Convenience. Supermarket Secrets, Series 2

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Description

Gregg Wallace and Babita Sharma go behind the scenes of UK's leading supermarkets. When it comes to food shopping, we now want food that is quicker, easier, and more fool-proof than ever before. Our need for ease means we now spend more than $13 billion a year on pre-prepared convenience foods. So it’s no surprise the supermarkets are fighting for a piece of this fast-growing market. As the supermarkets battle to win the convenience war, there’s one market everyone wants a slice of. It’s the undisputed king of convenience food, worth more than $4 billion a year. To compete for our cash, the supermarkets launch hundreds of new ready-to-eat meals every year. But to stand out in a crowded market, their new meals have to grab our attention so they often take inspiration from Main Street.