An Introduction to Fashion Merchandising
Description
This highly informative program presents professionals in various segments of the exciting and fast-paced fashion industry discussing their roles at design, production, wholesale, and retail levels. Viewers see how merchandise is presented to wholesale buyers in New York showrooms and learn how resident buying offices assist store buyers in deciding what merchandise best suits their clientele. Interviews with wholesale and retail professionals in all areas of production and sales reveal the challenges and drawbacks of careers in fashion merchandising.
Runtime
45 min
Series
Subjects
- Retail trade (126)
- Marketing (459)
- Merchandising (11)
- Service industries (22)
- Selling (60)
- Wholesale trade (30)
Genre
Date of Publication
[2006], c1991
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=14501
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