Consumer Behavior

Description

Is the economic theory of utility a useful way of understanding consumer behavior? Ronald Coase and Gary Becker, Nobel economists at the University of Chicago, explain and discuss the theory of rational maximizing utility. They describe how consumers rank preferences and then attempt to choose the highest preference according to their resources, and they discuss whether firms and households operate with similar principles. They consider whether it is necessary to even have utility theory and whether economists have been misled on this subject.

Runtime

33 min 8 sec

Series

Subjects

Database

Films on Demand

Direct Link

Similar Films

Maria Verrigni Discusses Emotional Intelligence
African Startup. Episode 2
Elliott Garlock States Importance of Having Self-Trust and Self-Respect as a Leader
Julie Baker Shares Elevator Pitch For Ursa Space
Workplace Health and Safety
Danielle Weinblatt States Your Goal Is To Create Value
Kodak
Divya Gugnani Discusses Testing Water of Entrepreneurship Before Diving In
Business Plan, Inc. Magazine’s Complete Series on Starting and Growing a Business
Micah Rosenbloom Shares Overview of His Path to Entrepreneurship
Marc Prudhommeaux Discusses Experiencing Dilution
Joy Higa Discusses Academic and Professional Background
Columbia Sportswear, Case Studies in How Small Companies Became Big
Marc Prudhommeaux Discusses Surviving The DotCom Bomb
Simone Fojgiel Discusses Professional Experience In Radio