Marketplace of ideas. Vol. 2
Description
In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai; Paradiset DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyze TV spots such as MTV's "Jukka Brothers" and Diesel Jeans' "A Day in Pyongyang" and several print ads and posters from the Clio archives.
Runtime
31 min
Series
- South-Western Introduction to Business DOD Collection (50) (38)
- Marketplace of Ideas: What Makes a Great Advertisement? (2)
Subjects
- Branding (Marketing) (220)
- Marketing (459)
- Advertising (278)
- Communication in marketing (54)
- Public relations (98)
Genre
Date of Publication
[2005], c2000
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=11392
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Marketplace of ideas. Vol. 1