Marketplace of ideas. Vol. 1

Description

In this program, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry executives from Goodby Silverstein & Partners, San Francisco; Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; Leo Burnett, Kuala Lumpur; and other agencies discuss commercials such as Volkswagen's "Snowplow," Maxell's "Israelites," and Little Caesars' "Focus Group" to provide insights into what makes a TV spot a success.

Runtime

32 min

Series

Subjects

Genre

Date of Publication

[2005], c2000

Database

Films on Demand

Direct Link

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