Pull Marketing techniques
Description
Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts-powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition, P.R. disasters that can stem from trampling a Netizen's right to privacy by spamming and covertly collecting demographic, user path, and purchase information are addressed.
Runtime
18 min
Series
- South-Western Introduction to Business DOD Collection (50) (38)
- Internet Marketing and Advertising Strategies (4)
Subjects
Genre
Date of Publication
[2005], c2000
Database
Films on Demand
Direct Link
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