Customer focus
Description
A customer orientation is essential to successful product and market development. Module one of this program demonstrates the concept of key account management by way of the Dutch oil company NAM, which proactively develops solutions to potential client problems, while module two extends that concept to include the operations of R.S. Components in the U.K. Module three analyzes how seemingly homogeneous goods, such as paper, are differentiated in Finland to better satisfy consumer needs.
Runtime
29 min
Series
Subjects
- Branding (Marketing) (220)
- Marketing (459)
- Social change (532)
- Business planning (234)
- International business enterprises (261)
- Globalization (272)
Genre
Date of Publication
[2005], c1999
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=10835
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