Optimizing the value chain
Description
The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of production; of leveraging core competencies, such as creative fashion design and a talent for forecasting future trends; and of carefully selecting the best distribution channels for particular types of apparel.
Runtime
29 min
Series
- Global Business: New Ways to Improve the Bottom Line (10)
- South-Western Introduction to Business DOD Collection (50) (38)
Subjects
- Branding (Marketing) (220)
- Marketing (459)
- Social change (532)
- Business planning (234)
- International business enterprises (261)
- Globalization (272)
Genre
Date of Publication
[2005], c1999
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=10834
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