Trends in apparel marketing

Description

Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, specialty, and outlet stores; catalog sales; shopping by television; and online buying are all discussed. In addition, interviews with a distributor, a buyer, and a retailer provide insider perspectives on this dynamic industry.

Runtime

17 min

Series

Subjects

Genre

Date of Publication

[2005], c1998

Database

Films on Demand

Direct Link

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