Internet shopping. Interactive or invasive?
Description
E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick and an attorney from the Center for Democracy and Technology. From cookies to banner ads, the gathering and leveraging of consumer data is viewed as the key to making e-commerce viable.
Runtime
13 min
Series
Subjects
- Logistics (25)
- Business enterprises (436)
- Business logistics (32)
- Computers (139)
- Cyberspace (95)
- Sales (36)
- Technology (1161)
- Information society (81)
- Electronic commerce (175)
Genre
Date of Publication
[2005], c1999
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=10457
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