Marketing planning
Description
True or false? "A good product will sell itself. In this program, a swashbuckling swordsman and other experts answer that question with a thorough summary of the marketing process-covering mission statements, business and marketing objectives, and market share-and the marketing plan, which addresses situational analysis and goals. The tools involved in creating a marketing plan are described as well, including the BCG matrix; strategic business units, with their stars, cash cows, question marks, and dogs; SWOT analysis; and trend analysis.
Runtime
27 min
Series
Subjects
Genre
Date of Publication
[2005], c1998
Database
Films on Demand
Direct Link
Similar Films
Marketing Strategies, Inc. Magazine’s Complete Series on Starting and Growing a Business
5 Steps to Great Storytelling
Business principles. RT1 03 - DiGaetano. Business 14
Marketing. Persuasion. Part 3
How to make money as a freelancer. Book yourself solid & get more clients
Technological development in business
Michael Kors brand hitting on all cylinders. Burke
Young entrepreneur's video guide. Growing a business. Section 2
Jessica Feinstein Discusses Digital Marketing And Launch
Business principles. Volume 13, No. 6
Marketing analytics resource allocation. Calculating return on investment
Push Marketing techniques
Developing a Website
Mobile App Development and Deployment
Design Classics. The Barcelona Chair