What is marketing?
Description
Is there a market for bacon-scented sun block? Yes-at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise-the product orientation, selling orientation, and marketing orientation-and defines the marketing concept, where product promotion is tailored to a target audience.
Runtime
15 min
Series
Subjects
Genre
Date of Publication
[2005], c1998
Database
Films on Demand
Direct Link
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