Cutting their own cloth. Entrepreneurial clothing designers

Description

Savage Sisters is an up-and-coming label in trendy fashion sportswear. But as the demand for this brand grows, are partners Lou and Sophie McDermott ready to take their business to the next level? This concise program examines the process of starting a business on a shoestring budget in a highly competitive industry. Speaking candidly, the McDermott sisters discuss start-up hurdles such as financing and market/product research; setting goals and sharing responsibilities; determining pricing and profit margins; dealing with logistics; maintaining cash flow; developing a marketing plan; and finding good business advice.

Runtime

22 min

Subjects

Genre

Date of Publication

[2005], c1998

Database

Films on Demand

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