Book Industry

Description

Book publishing is both the oldest and the smallest of the mass media industries. With commentary by the president of Allyn & Bacon, a regional manager of Barnes & Noble, and the owner of the large, independent Tattered Cover Book Store, this program provides a detailed look at how trade and educational/reference books are made, sold, and marketed. Also discussed is the perception of book publishing as a glamorous career field, in spite of the hard reality of low profits and wages. In addition, talk-show footage of William F. Buckley, Jr., and Madeline Cartwright, author of For the Children, adds insights into the experiences of book authors. Despite competition from TV, magazines, and the World Wide Web, sales figures continue to show that books are holding their own as a method of mass communication.

Runtime

28 min

Series

Subjects

Genre

Date of Publication

[2005], c1997

Database

Films on Demand

Direct Link

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