Management combines forces with unions. Northwest Airlines
Description
In 1993, as CEO of Northwest Airlines, John Dasburg headed a company on the verge of bankruptcy. Dasburg pulled back from the brink by striking a dramatic agreement with Northwest's union. The union gave up 900 million dollars in wage and work rule concessions, and the owners gave labor three seats on the corporate board and 30 percent ownership of the company. The deal gave Northwest Airlines one of the United States' biggest ESOPs-Employee Stock Ownership Plans. CEO Dasburg believes that Northwest's new relationship with its union gives it a competitive advantage. In the 1980s, Northwest labor relations were so bad that some people nicknamed the company "Cobra Airlines"-they'd strike at anything. Today, Northwest has made a stunning economic comeback, one that Dasburg attributes largely to good labor/management relations. Dasburg likes labor's presence on his board, and voluntarily extended their participation for another ten years.
Runtime
30 min
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Genre
Date of Publication
[2006], c1998
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Films on Demand
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