The Auto industry

Description

One of the first industries to globalize, the automotive business provides a blueprint for other industries. Already highly competitive, car manufacturers who are not lean and at the cutting edge of cross-border integration face ruin. They also have huge opportunities because emerging nations hunger for more cars. As the trend of global production by fewer manufacturers accelerates, what factors decide which companies will succeed? We learn from senior executives at Ford, Volkswagen, Peugeot, Lotus and Renault, and DRI, among others.

Runtime

37 min

Series

Subjects

Genre

Date of Publication

[2005], c1995

Database

Films on Demand

Direct Link

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