Turning around general motors

Description

Harry J. Pearce, Executive Vice President and General Counsel, General Motors Corp. In a stunningly candid interview, Harry Pearce describes the mistakes that led to General Motors' huge loss of market share-the mismanagement of the board, the arrogance and isolation of top management-and shares GM's strategy for reforming the world's largest automaker and regaining world dominance in the automobile market. Back from the brink, here is how GM has made a new beginning with its customers and employees.

Runtime

30 min

Series

Subjects

Genre

Date of Publication

[2007], c1994

Database

Films on Demand

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