Take away training series. Talking up your business
Description
Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au. Peter Quarry and Carolyn Stafford, author of 'Small Business, Big Brand', discuss verbal branding, an undervalued aspect of marketing. This program investigates the way we talk about our jobs and workplaces; and the numerous opportunities that arise in casual interactions to 'talk-up' our company and generate business. This program is a must for everyone in an organisation to recognise how they can maximise opportunities to talk with enthusiasm about their business. Key Learning Points: Branding and verbal branding. Encouraging positive talk. Recognising verbal branding opportunities. Techniques for talking up your business.
Runtime
16 min
Series
Subjects
Genre
Date of Publication
2009
Database
Alexander Street
Direct Link
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