Building a personal brand customers can identify
Description
In today's 'This Maters Now,' Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Runtime
2 min
Series
Subjects
Genre
Date of Publication
2013
Database
Alexander Street
Direct Link
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