Giant touch-screens let drivers make their own Audi
Description
Volkswagen AG’s premium Audi brand is unveiling a London showroom featuring giant LED screens that let customers design their own vehicles, part of the carmaker’s effort to bring in younger, media-oriented buyers.
Runtime
6 min
Series
Subjects
- Product management (17)
- Branding (Marketing) (220)
- Automobile industry and trade (107)
- Automobiles (141)
Genre
Date of Publication
2012
Database
Alexander Street
Direct Link
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