Consultant. Vietnam. Episode 2
Description
Brand consultant Jorg Dietzel travels to Ho Chi Minh city, Vietnam - - where despite the country’s weak currency and high inflation rates, more and more Vietnamese have developed an appetite for both foreign and local brands. From re-branding a national dish to introducing a new niche for men’s skincare, find out how Vietnamese brands have managed to fight for space on the shelves and in the consumers’ mind.
Runtime
23 min
Series
Subjects
Geography
Genre
Date of Publication
2008
Database
Alexander Street
Direct Link
Similar Films
Jessica Feinstein Discusses Product Differentiation
Jessica Feinstein Discusses Trends And Motivations
Your computer, your way. Dell and the direct sales model
Matt Faso Discusses Why Social Media Is Important
Keith Hannon Discusses Professional Connections Via Social Media
Business principles. RT1 01 - Van Haren. Business 11
Scaling Chutzpah. A piece of cheese to 350 locations. Episode 11
A Conversation With Lewis Lazare. Conversations with Giants
Business principles. RT1 03 - DiGaetano. Business 14
The Democratic revolutionary handbook
Can I Help You?
Business principles. RT1 04 - Chan. Business 14
Tricia Barry Discusses Building Channels And Advertising
A Conversation With Cheryl Berman. Conversations with Giants
A Conversation With Sean Bryan and Tom Murphy. Conversations with Giants