Consultant. Vietnam. Episode 2

Description

Brand consultant Jorg Dietzel travels to Ho Chi Minh city, Vietnam - - where despite the country’s weak currency and high inflation rates, more and more Vietnamese have developed an appetite for both foreign and local brands. From re-branding a national dish to introducing a new niche for men’s skincare, find out how Vietnamese brands have managed to fight for space on the shelves and in the consumers’ mind.

Runtime

23 min

Series

Subjects

Geography

Genre

Date of Publication

2008

Database

Alexander Street

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