Consultant. Hong Kong. Episode 1
Description
From Apple to BMW, Chanel to Dior – everyone’s crazy about brands. But do cool brands only come from the West? In this 4-part series, join brand consultant Jorg Dietzel as he finds the next big Asian brand - and what it takes for brands in Asia to make it big elsewhere.
Runtime
23 min
Series
Subjects
Geography
Genre
Date of Publication
2008
Database
Alexander Street
Direct Link
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