Psychology of advertising. A new century. Part I
Description
Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources 'Just to get their message out to the market.' It's imperative that the advertiser understand the psychology behind buying motives and incorporate that understanding into their ads. Emphasizes five key psycho-sociological issues with examples drawn from TV commercials, print ads, and the Internet.
Runtime
25 min
Series
Subjects
Genre
Date of Publication
2002
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?BUSV;1795744
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