Advertising layout. Visual direction. Part 2
Description
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of 'diagonal', 'standard', 'C', 'Z', 'overlapping', and 'spatial progression.' Concludes with a special section on the importance and use of headlines and sub-headlines.
Runtime
19 min
Series
Subjects
Genre
Date of Publication
2011
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?BUSV;1795743
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