Public relations
Description
Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases. Case studies and current examples from a PR agency, a nonprofit organization and a small business! Excellent for any course in public relations, advertising, or marketing communications.
Runtime
24 min
Series
Subjects
Genre
Date of Publication
1996
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?BUSV;1795738
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