Marketing research. Introduction to marketing research. Part I
Description
Companies in today's society would have a hard time understanding the competitive business world without marketing research. Discusses the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company's products or services. Different methods are compared and numerous examples are given for each.
Runtime
24 min
Series
Subjects
Geography
Genre
Date of Publication
1992
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?MARC;1795157
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