External communications

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Description

What happens when planet business and planet education collide? Headteacher Phill Minns at Ferndown First School realises he's losing pupils and funding to his partner schools; so we ve brought in Jo Owen, leadership expert and troubleshooter, to advise. Jo decides that it is the school's external communications that need working on. Phill has a sneaking suspicion his school is not attracting the number of children it should. Jo decides to take Phil to a world-class advertising agency to find out how to improve external communications without spending a fortune. But first Jo works on persuading Phil that his partner schools must also be treated as competitors. Does Phil agree?