Newspaper advertising
Description
Discusses the various formats of newspaper advertising such as display, classified and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustration.
Runtime
22 min
Series
Subjects
Genre
Date of Publication
2004
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?BUSV;1678637
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