College of Business

The UW Oshkosh College of Business (COB) is an internationally accredited business school with a long history of successes. In addition to curriculum, faculty and staff that meet the rigorous standards for AACSB International accreditation, the college has a strong commitment to innovation and risk-taking.

Located in Northeast Wisconsin, home to thousands of successful businesses, the College of Business has a legacy of strong relationships with those businesses that provides students with a blending of theory and practices through internships, guest speakers, real-world projects and other activities. The college is large enough to offer a wide variety of majors but small enough to have strong student-faculty relationships.

In the 2011 to 2012 academic year, the College of Business continued to operate under Dean William Tallon’s three strategic imperatives: maintaining and enhancing quality education including AACSB accreditation, growing enrollment wisely and providing innovative and distinctive programs to the people and businesses of Wisconsin.

College News

The College of Business welcomed new staff in 2011 and 2012:

  • Kathy Hagens, BBA ’94 and MBA ’98, began as the director of MBA programs in fall 2011.
  • Catherine Huybers started as the executive director of the Wisconsin Family Business Forum in fall 2011.
  • David Krause ’87, was hired as director of development and alumni relations in fall 2011.
  • During the fall 2012 semester, Colleen Merrill BBA ’08 and MBA ’10 was hired as the director of the Small Business Development Center.
  • Steve Dunn, finance and business law, was appointed as the director of the UW Oshkosh Center for Sustainable Enterprise for 2011 through 2016.
  • Robert Keller ’69, chairman of the J.J. Keller Foundation, was named executive in residence for the College of Business in 2012.

The College of Business welcomed Dr. Peter Mayer as visiting professor of economics from Germany. Dr. Mayer earned his Ph.D. from the University of Frankfurt/Main and his undergraduate degrees at Wolfgang-Goethe-University of Frankfurt, Germany. He also studied business and economics for a year at the University of Wisconsin-Milwaukee. He regularly teaches undergraduate economics courses and MBA students at his home institution, Hochschule Osnabrueck, Germany.

The College of Business MBA program began the launch of its Executive MBA. This MBA program path will be tailored to the needs of mid- to senior-level executives in a 16-month, Saturday format and will be available in a new central Appleton Education Center. Designed to meet the needs of businesses in Wisconsin, this 25- to 30-student cohort system of learning will allow business professionals to build collaborative relationships with like-minded peers and become catalysts for change in their organizations. The program will focus on business strategy, leadership and globalization. The Executive MBA will begin with its first cohort group in September 2013, and applications are currently being accepted for the program.

Many new programs were launched in the College of Business. New programs in include:

  • A sustainable management minor
  • A sales emphasis
  • A management major
  • An interactive Web management (IWM) emphasis
  • The IWM major, in conjunction with the College of Letters and Science


Student Achievements, Awards & Activities

In the spring 2012 semester, MBA graduates scored in the top 1 percent of all students who took the ETS MBA Major Field Assessment Test. Thirty UW Oshkosh MBA graduates took the test. There were 225 institutions that participated in the ETS testing with 14,406 students completing the assessment.

Two hundred twenty-three Bachelor of Business Administration graduates from spring 2012 also participated in the ETS Field Assessment Test and scored in the top 7 percent of all students completing the assessment. There were 438 institutions participating in the ETS test during this testing period.

For the second year in a row, the UW Oshkosh Iota Rho chapter of Beta Alpha Psi, the International Honorary Organization for Financial Information Professionals, earned international recognition as a Distinguished Chapter for excellence in academics, professionalism and leadership. Dr. Wendy Potratz advises this student organization.

The UW Oshkosh Society of Human Resource (SHRM) Student Chapter received the Superior Merit Award and Outstanding Student Chapter Award from the Society of Human Resource Management in August 2011.

SHRM students traveled to North Charleston, S.C., to volunteer with the Dream Center Clinic. Each student completed 23 hours of service at the Center painting, reorganizing the North Charleston High School coaching office, assembling weight equipment and delivering food to those in need. They also toured Gildan, an international garment company.

Three teams for UW Oshkosh competed at the Wisconsin State SHRM Student Conference (HR Games) in Plateville, Wis. on March 2-3, 2012.

Advised by Dr. B.S. Sridhar, the International Business Club hosted the 2nd Annual Global Careers Day at UW Oshkosh on April 6, 2012. Corporate guests, faculty and alumni shared their experiences and career opportunities with students through panel presentations and a hands-on workshop. Students heard from eight global executives about why it is important to consider a global career, what corporations look for in global managers and about the variety of ethical challenges one may face during the course of a global career. Speakers included:

  • Suhas Apte, vice president of sustainability at Kimberly-Clark Corp.
  • Tim Fliss, vice president of human resources at Bemis Co.
  • Dnyanesh Patkar, vice president of corporate development at Schneider National Inc.
  • Nancy Ebben, director of international finance at Oshkosh Corp.
  • Kim Peterson, director of marketing and strategy at Alta Resources
  • Doug Olson, vice president of Quest Core Team at Schneider National Inc.
  • Dan Rokjer, vice president of sales at Bemis Co.
  • Kurt Wanless, senior compliance counsel at Plexus Corp.

The American Production and Inventory Control Society (APICS) chapter at UW Oshkosh set a record when it earned its 24th Gold Award in September 2011. The UW Oshkosh APICS Chapter has earned more Gold Awards than any other chapter.

Jonathan Dudzinski ’12, was awarded the 2012 Academic Internship Student Achievement Award by the Cooperative Education & Internship Association. Dudzinski was an accounting and finance double major and interned at Tocqueville Asset Management LP in New York City. He also presented his research on a unique equity valuation method to the Academy of Finance in spring. Dudzinski is the second UW Oshkosh student to win this competitive award. Dudzinski also was awarded a 2011-2012 Undergraduate Student/Faculty Collaborative Research Award with adviser Robert Kunkel for the project Net Current Asset Values.

Two finance students were honored by the Milwaukee chapter of Financial Executives International (FEI) in April 2012. Jonathan Dudzinski was awarded FEI’s 2012 Outstanding Student Award and D. Skinkis was awarded the Roger Buchholz Memorial FEI Junior Scholarship. UW Oshkosh students have been awarded the scholarship eight out of the last 10 years.

UW Oshkosh student members of Phi Beta Lambda (PBL), the collegiate arm of Future Business Leaders of America, performed exceptionally well in national competition in summer 2012. Based upon their qualifying at Wisconsin state competitions in April, 2012, several students travelled to San Antonio, Texas, to compete in business-related events with other PBL members from around the country. The following students received awards in the competition:

  • Casie Brooks – 8th place Human Resource Management.
  • Michael Calvert – 4th place in International Business, and 9th place in Management Concepts.
  • Shannon Henry – 4th place in Job Interview, and 9th place in Impromptu Speaking.

The MBA program awarded scholarships to Brooke Walczak and Subash Shrestha.

The College of Business presented 41 scholarships to 22 undergraduate students from 34 different scholarship funds in the 2011 to 2012 academic year for a total of $25,500 in scholarships. Scholarships were awarded to the following College of Business students:

  • Kiersten Beecroft, finance
  • Robert Bellile, accounting and finance
  • Jenna Bilz, business
  • Jonathon Brandt, accounting
  • Casie Brooks, human resources and marketing
  • Jonathan Dudzinski, accounting and finance
  • Michelle Farr, human resources
  • Tasha Gosselin, accounting
  • Cori Gumz, accounting
  • Ross Helein, accounting
  • Shannon Henry, supply chain management
  • Kade Hewitt, business
  • Zachary Matthews, supply chain management and marketing
  • Maria Payant, accounting
  • Mayur Ranpara, accounting and finance
  • Kelsea Raskiewicz, human resources and marketing
  • Jenell Riesner, marketing and interactive Web management
  • Daniel Skinkis, finance
  • Bandon Smits, accounting
  • Rachel Springhetti, finance and marketing
  • Matthew Stindt, accounting and finance
  • Megan Wildish, accounting

Six College of Business seniors were presented with the Chancellor’s Award for Excellence for their high academic and leadership qualities in May 2012. Seniors that received this prestigious award were:

  • Michael Beaupre, marketing and economics
  • Nana Adjoa Sankoa Coleman, accounting
  • Jonathan Dudzinksi, accounting and finance
  • Luis Granados, economics
  • Zachary Matthews, supply chain management and marketing
  • Tim Suess, accounting

In fall 2012, 12 UW Oshkosh freshmen were selected as Business Scholars. Business scholars are allowed early admittance into the College of Business and invited to special functions within the College.

In fall 2012, 32 College of Business students were selected as Student Ambassadors. Ambassadors are a select group of students who represent the College at events, assist with special projects and serve as a member of the Dean’s Council. They are representative of both the College and its students. Only students with more than 45 credits and an overall GPA of 3.2 or higher are invited to apply and Ambassadors are selected via a peer review process.

On Sept. 19, 2012, the College of Business, with the assistance of many regional businesses and UW Oshkosh Career Services, hosted its seventh annual Business Networking Night at the Oshkosh Convention Center. Nearly 750 undergraduate students and 200 professionals from more than 50 businesses participated in the event. The event is a requirement for College of Business undergraduate students, helping to foster the development of students’ professional skills.

In fall 2011, there were 15 students that participated in the Student Managed Endowment Fund (SMEF) program that had more than $440,000 in managed assets divided among six portfolios. The 10 students that participated in the SMEF program in spring 2012 grew the program to $470,000 in managed assets. The SMEF program began in 2000 and is designed to strengthen and broaden students’ academic experience by providing hands-on investment management experience. Students actively manage the portfolios by developing and revising each portfolio’s investment policy statement (IPS), including each portfolio’s target asset allocation, evaluating numerous financial assets and investment strategies, implementing appropriate investment strategies, monitoring and rebalancing each portfolio relative to its IPS and evaluating the performance of each portfolio and individual holding. The students who participate in the program make all of the portfolio-related decisions. The SMEF program is advised by Dr. Stephen Huffman and Dr. Kristine Beck.

During 2011-2012, the College of Business was engaged in 169 partnerships with businesses and organizations in Northeast Wisconsin that hosted cooperative education or internship opportunities to 433 students.

Forty-five UW Oshkosh College of Business students were inducted into International Honor Society Beta Gamma Sigma in 2012. Of the 45 students inducted, 14 were juniors, 19 were seniors and 12 were MBA students. One faculty member, Gary Adams, management and human resources, was also inducted. Since its 1971 chapter inception, 1,939 members have been inducted into Beta Gamma Sigma from UW Oshkosh.

The UW Oshkosh Chapter of Beta Gamma Sigma won “Outstanding Chapter” Honorable Mention in 2012. One of six chapters world-wide to have won this distinction, this award affords us the ability to present one of our current Beta Gamma Sigma students with an additional $500 in scholarship dollars that doesn’t have to be matched by the Chapter. It’s a great honor to be recognized for the work that we’ve been doing as a chapter. The UW Oshkosh Beta Gamma Sigma chapter also attained Premier status during 2011-12, and are the only UW System school to have done so, again. UW River Falls attained exemplar status.

The College of Business graduated 134 undergraduate business students and 26 graduate students in fall 2011. There were 246 undergraduate students and 38 graduate students that were granted degrees from the College of Business in spring 2012.


Teaching, Scholarship & Service

New faculty to the College of Business in 2011 included:

  • Dr. Raj Kamalapurkar, marketing and supply chain management
  • Dr. Maureen Mascha, accounting
  • Dr. Melissa Bublitz, marketing and supply chain management

New faculty to the College of Business in 2012 included:

  • Dr. Yuyun Sejati, accounting
  • Dr. Christopher Jones, accounting
  • Dr. Benjamin Artz, economics
  • Dr. April Spivack, management and human resources

The following Faculty Development Fund Research Awards were granted to College of Business faculty in 2011-2012:

  • Dr. Dattaraj Kamalapurkar, marketing and supply chain management, for the project Impact of Forecast Errors in Collaborative Planning, Forecasting and Replenishment
  • Dr. Tanvi Kothari, management and human resources, for the project Lessons to Learn from the Rising Stars
  • Dr. Birgit Leisen Pollack, marketing and supply chain management, for the project Moderators of Satisfaction-Retention
  • Dr. Chad Cotti and M. Ryan Haley, economics, for the project Quantifying the Effectiveness of the Winnebago County Misdemeanor Drug Diversion Program
  • Dr. Nathan Stuart, accounting, for the project Contract Frame and Employee Effort
  • Dr. Maureen Mascha, accounting, for the project Sustainability Reporting

The following Faculty Development Fund Teaching Awards were granted to College of Business faculty in 2011-2012:

  • Dr. Bruce Niendorf, finance and business law, for the project Turning Case-Based Classes Upside Down
  • Dr. Barbara Rau, management and human resources, for the project Quantitative Applications in Human Resource Management
  • Drs. M. Kevin McGee and M. Ryan Haley, economics, for the project A Flexible Electronic Statistics Review Chapter for Upper Level Research Courses

In the 2011-2012 academic year, there were 42 journal articles, journal citations, books, book chapters, conference proceedings or editorships published or completed among a combined 31 College of Business faculty. Additionally, there were 25 journal articles, journal citations, books, book chapters, conference proceedings or editorships that were accepted for future publication or editing among 18 faculty in the 2011-2012 academic year.

Twenty-four College of Business faculty presented at 32 professional or conference presentations in the 2011-2012 academic year.

Dr. J. Ben Arbaugh received the John McNaughton Rosebush Professorship in September 2011.

Dr. M. Ryan Haley was selected as the recipient of the TRISS Endowed Professorship in September 2011.

Dr. M. Ryan Haley was selected as the recipient of the Edward M. Penson Distinguished Teaching Award in June 2012.

Dr. J. Ben Arbaugh received the University of Wisconsin MBA Consortium Outstanding Faculty Award in November 2012.

Dr. Steve Dunn received the Sam Walton Fellow Award from the Students in Free Enterprise organization in August 2011.

College of Business professor Dr. Soo-Young Moon, marketing, was awarded second place in the 2011 Innovation in Business Education competition for his innovative retail course. The Innovation in Business Education Award recognizes creative, unique strategies or programs that advance the quality of education and management of resources in business schools.

Dr. Scott Beyer received the Emerald Literati Research Award in June 2011.

Dr. Peter Westort, accounting, completed his Fulbright grant by teaching accounting in Alexandria University in Alexandria, Egypt, during the 2011-2012 academic year.

Dr. Nancy Burnett participated in a research project sponsored by the Oshkosh Area Community Foundation, Vital Signs: The Pulse of Winnebago County in spring 2012.

Dr. M. Ryan Haley received a federal Department of Education two-year grant for his research on Core-Concepts, In-House Authored Electronic Textbooks with Professor Specific Appendices.

Dr. Dale Feinauer participated in research for a consortium of Fox Valley Foundations and Chambers of Commerce on Life Studies in Fall 2011.

Dr. Steve Huffman was awarded a 2011-2012 sabbatical project for Research Methodologies.

Dr. Marianne Johnson received a grant from the U.S. Department of Education for her research on Internationalizing the Business Curriculum in and Out of the Classroom.

Dr. Denise Robson was awarded a grant from Educational Testing Services for research on the Economics Major Field Test.

Dr. Raj Kamalapurkar was awarded a summer 2012 research grant for the project, Impact of Forecast Errors in CPFR Collaboration Strategy.

Nathan Stuart, accounting, was awarded a fellowship/grant for his work with A. Dzuranin and Dr. Randolph on the Institute of Management Accountants Research Foundation project, The Effects of Taxation on the Motivational Properties of Tangible Non-Cash Compensation.

Marketing and supply chain management professors Dr. Mike Godfrey and Dr. Andrew Manikas were honored for their collaboration on two different papers receiving Outstanding Research Awards at the Institute for Business and Finance Research’s annual Global Conference on Business and Finance Research.



  • JoAnn Cross, accounting, as president of the Academy of Accounting Historians in January 2012.
  • Nathan Stuart, accounting, as newsletter editor for Accounting, Behavior and Organizations section of the American Accounting Association in October 2011.
  • April Spivack, finance and business law, as member and student representative of the Environmental Design and Research Association Board of Directors in August 2011.



Dr. William Wresch, associate dean for the College of Business, experienced Vietnam first-hand during a CIBER-sponsored trip to visit Vietnamese businesses in January 2012.

During fall 2012 and part of the spring 2013 semesters, Dr. Marianne Johnson participated as a visiting professor in Osnabrück, Germany.

During the 2011-2012 academic year, 74 College of Business students and seven faculty members participated in four international study trips.

  • In January 2012, 18 students spent three weeks in the cities of Lima, Puno and Cuzco in Peru. This tour was led by Dr. M. Kevin McGeen and Amy Pinkston.
  • Eighteen students also visited Fulda, Germany for two weeks and were led by Dr. Mark Manske. This group visited the cities of Fulda, Frankfurt and Berlin.
  • Twenty-three students experienced a three-week European bus tour that included the cities of Amsterdam, Germany and Switzerland. This study tour was led by Dr. Alexander Kovzik and Dr. Barb Rau.
  • In May 2012, fifteen students were led by Dr. Steven Dunn and Dr. Mark Manske through a tour of Bejing, China, and South Korea.

Dr. Dale Feinauer taught for three weeks in Fulda, Germany, in January 2012 on the topics of motivation, human resources management and leadership communication.


Outreach Education

During the 2012 fiscal year, the UW Oshkosh Small Business Development Center (SBDC) provided no-cost consulting to 200 small business owners and entrepreneurs, delivering over 332 counseling sessions. Through this assistance, SBDC consultants supported eight business start-ups and more than $3 million in capital formation for small businesses in the region. In addition to one-on-one consulting, SBDC delivered more than 363 hours of training to 54 program attendees.

The SBDC also was involved in the following UW Oshkosh Business Accelerator activities in 2011-2012:

  • The SBDC Director chaired meetings of the UW Oshkosh Business Accelerator.
  • The SBDC conducted a feasibility study group, met with potential stakeholders and prepared several updated drafts of a feasibility student for the project.
  • The SBDC director met with the vice president of entrepreneurship and innovation of the Wisconsin Economic Development Corporation (WEDC) to discuss a role for the agency in the proposed UW Oshkosh Business Accelerator and other collaborative efforts.

The Wisconsin Family Business Forum (WFBF) is a partnership of 36 family businesses, 10 professional service organizations and the UW Oshkosh College of Business. WFBF interacted with member participants nearly 600 times during 2011-2012. The Forum is the oldest family business center in the State of Wisconsin.

Highlights from WFBF include:

  • Five education programs were held for members including: Facilitation Training; Estate Planning Essentials from Three Perspectives; Creating a Strategy to Achieve Success; Why Can’t They Be More Like Me?: Dealing with Difficult Employees and Generation Dynamics & Family Business Life Cycle: Mentoring and Coaching the Next Generation. Three hundred eighty-nine people attended these educational programs from 90 different businesses.
  • The third annual Family Business Expo took place in December 2011.
  • The 16th Annual Dinner was held at the Fox Cities Performing Arts Center on May 7, 2012. The dinner included a play performed by the Oshkosh Community Players called, “Wait Till Your Father Gets Home.” Also included were networking, a silent auction and music from the four-piece chamber orchestra West Chamber Players. Eighty-one people from 20 businesses attended the dinner.
  • The following WFBF members received Five-Year Membership/Sponsorship Awards:
    • N.E.W. Plastics Corp.
    • New Tech Metals, Inc.
  • The following WFBF members received 10-Year Membership/Sponsorship Awards:
    • Fond du Lac Bumper Exchange, Inc.
    • J.J. Keller and Associates, Inc.
    • JAG Outdoor Advertising, Inc.
  • WFBF named Joe Kobussen of Kobussen Buses, Ltd. and Jane Sweasy of Jag Outdoor Advertising as 2012 Forum Fellows. Forum Fellows are recognized as those that have made a significant contribution to the Forum. Forum Fellows in 2011 were Tim and Vicky Wuest of Badger Mining Corp.
  • WFBF presented scholarships to Shannon Henry, supply chain and operations management, and Rachel Springhetti, marketing and finance, in 2011-2012. Both students will graduate in 2013.
  • There was more than $4,000 raised at the WFBF’s silent auction in 2012. Proceeds of the silent auction go toward the Forum’s Endowment scholarship fund, which is managed by the Student Managed Endowment Fund (SMEF). As of July 31, 2012, the WFBF fund’s value exceeded $35,500.
  • WFBF Board Members for 2011-2012 included:
    • Gina Angeli, Pathmakers, Inc.
    • Nicole Bahn, 1st National Bank
    • Deanne Bremer, Badger Mining Corporation
    • Sandy Friess, Wipfli, LLP
    • David Gneiser, Fond du Lac Bumper Exchange, Inc.
    • Phil Janes, Janesco, Inc.
    • Mandi McConnell, FLASH, Inc.
    • Jerome Ramus, Associated Bank NA
    • Tony Renning, Davis & Kuelthau, s.c.
    • Jane Sweasy, JAG Outdoor Advertising
    • Jim Simpson, Marion Body Works, Inc.
    • Jim Stahl, Schenck SC
    • Bill Tallon, UW Oshkosh
    • Scott Yukel, The Business Bank


Alumni Relations & Internal Community-Building

The College of Business brought the Chick-fil-A Leadercast to Oshkosh in May 2012. Business professionals attended to hear world-renowned speakers, business leaders and best-selling authors discuss the topic of leadership.

The College of Business awarded Todd Teske ’87, chairman, president and CEO of Briggs & Stratton, the Outstanding Alumni Award in 2012. Teske also was recognized as a 2012 University of Wisconsin Oshkosh Distinguished Alumnus.

The College also recognized Alston Reece ’03 and MBA ’05, manager S2P for process and development at Rockwell Automation as Outstanding Young Alumnus for 2012.

The College of Business welcomed 32 alumni to its Annual Distinguished Alumni Luncheon on Oct. 12, 2012, at The Waters in Oshkosh.

The College of Business created new donor recognition levels. Donors who contribute $25,000 or more will be recognized as Executive Level Donors and donors who contribute $1 million cumulatively will be recognized at the Platinum Level in the Dean’s Circle. The College also allows donors to contribute individual department gift funds and as sponsors to the various Centers of Excellence.