Andrew Smock

Faculty
Office: A/C W210
Phone: 424-7039
Email: smocka@uwosh.edu

Ph.D (ABD) in Media and Information Studies, Michigan State University; MLS in Communication Technology, Eastern Michigan University

Andrew Smock teaches courses in new media production and theory. His research focuses on the social implications of new media. Issues concerning the behavior of social media users are often central to his research.  In his most recent publication, Facebook as a Toolkit: A Uses and Gratification Approach to Unbundling Feature Use, Smock and colleagues studied motivations for using Facebook.  The study broke away from traditional methods of studying why people use the popular social network site and established a more nuanced approach for understanding underlying motives for use. 

Currently, Smock is concluding research on how users of the photography-based social media site Flickr leverage their membership in site-based communities to advance their photographic knowledge and skill.